The Last Hero

Interview regarding my ex-company Clap & Zap production, and our original 360 films, including Le Dernier Héros (The Last Hero).

The Marché du Film, nestled in the heart of the Palais des Festivals in Cannes, is a place of projection and meetings.
Its emerging part dedicated to new narratives, NEXT, is in full bloom between conferences and screenings.
Meeting with Maud Keyboard Clap & Zap VR, young producer who already knows the corridors by heart.
 
 
A few months ago, we shot a film called THE LAST HERO, an 8-minute VR drama (co-produced with Cedrick Léger, CEO of CLE) in the spirit of Studio Bagel where the superheroes lost their superpower .
This parody that was presented in Paris Court Front, then Laval Virtual in official selection, was produced with the Belgian company Sonicville 360 ​​for sound tracking (the sound is amplified in places depending on what the viewer is watching), a spatialized sound with an additional focus, under Unity.
 
Beeing in Cannes for a VR producer
On the one hand we are obviously looking to sell our films, to show them (THE LAST HERO is available at the VR Library at the Market).
On the other, we meet the financiers to consolidate the links with them, festivals to organize the promotion of our productions beyond France itself: we plan to double the 13 comedians of the film in Chinese and in English, which will be easier if we manage to convince broadcasters to invest in the film, see the mini-series.
China is really a goal for us. I see three major markets of virtual reality: Europe, the United States and China.
It is a huge market, with a lot of potential: from the beginning we had a strategy of exporting our productions there, with contacts already established with some distributors on site.
 
What is film VR by Clap&Zap ?
 
On THE LAST HERO, we already bring an alternative end to the experience.
We plan to develop this hotspot technology even more in the future, not only for a multi-narrative choice but also to have invisible options that will trigger hidden dialogues about where the viewer will look, for example.
For the rest of the series, we want to explore this idea, as much in the image as in the sound, and other options that will be made according to the viewer.
In our last production, we also chose a mainstream subject with superheroes and references that people know.
It is a desire of Charles-Henri Marraud des Grottes, my partner, to address the greatest number, far from most current experiments of the RV. The idea is to continue on this comic and hyper referenced register, and integrate all the technologies that can help boost the story.
 
Is VR a very slow Industry? ?
 
A few years ago, we developed a fairly ambitious project where we digitized actors to animate them, with videogrammetry among others.
But the (French) financiers did not understand our approach, and we could not continue.
Many studios have innovative ideas, without budgets to make them come true.
On the other hand, many pushy players benefit from the media and the innovative effect of VR, without having the storytelling that goes with it.
Many pioneering structures are very ambitious, such as Okio Studio, DVmobile or ourselves, both in technology and in storytelling.
We are going further and further. I will distinguish the 360 ​​passive video, the active video game VR, the animated film 360 and finally the VR movies (as Philippe Fush called it): 360 movies with interactive systems, what is THE LAST HERO.
But the more the rendering is realistic photo, the less the interactions are possible, and the opposite offers more cartoon worlds to interact a little more.
The true magic of VR will exist when you can mix both, a realistic photo universe and interactions, without falling into the video game.
We can imagine seeing his hands during the experiment, while today it is very frustrating not to be incarnated.
History is less credible as well. Most barriers are still technological.
 
VR films to advise ?
  • ALTERATION, by Jerôme Blaquet (Okio Studio), discovered at the VR Library of the festival, is a very dreamlike, graphically rendered short film that integrates perfectly with 360 technology. It’s original, visually abundant.
  • PATTERNS, by Pierre Friquet, a very nice autobiographical story where we dive into his subconscious, between virtual and organic rendering, and some shock scenes.

Thank you Mathier Gayet for this interview!

https://www.vrroom.buzz/fr/actu-vr/son-image/les-projets-vr-de-clapzap-cannes

Retail Normandie

Immersive tours are ideal for real estate. Here, we have promoted this property of Normandy real estate agency. The virtual tour limits surprises and allows distant customers to have access to a custom visit.

Thanks to a great solution I recently found, it is possible to connect remotely with a real estate agent (using any virtual reality headset), to see his head and your avatar in the 360 ° video,  hear his voice that will guide you at your own pace.

Contact me to know more.

Cannes and Riviera views

During a contract in Cannes, my associate and I filmed other french riviera’s landscapes in 360 to make this video.

Since then, I sold some of the views for various experiences. It is also a new strategy to take many views and sell it on online images bank or to private clients.

If interrested, I have plenty of 360 views that arn’t online.

Other Side – Feature Film

In May 2015, Clap & Zap created and produced the first French short film in virtual reality: The Other Side. This is a short comedy mixing computer-generated images and 360 ° stereoscopic images shot in Cannes.

The film will be shown at the Cannes Film Festival, Cannes Lions Innovation and many other events. With this experience, the two co-founders evangelize the technology to many groups before obtaining their first contract with INRA, which will be shown at the agricultural show. It is one of the first 360 ° institutional films using a drone.