SXSW (2021, 2022, 2023)
Where music meets XR innovation.
For three consecutive years, I had the privilege of collaborating with the iconic South by Southwest (SXSW) festival, where we merged the worlds of music and immersive technology to create unforgettable experiences. This project marked my first collaboration with a U.S. event, and it has been a journey of creativity, innovation, and connection.
As the Production Manager, I oversaw the creation of immersive worlds, ensuring every virtual space was meticulously crafted to align with SXSW’s vision. I also coordinated and organized the diverse events that brought these worlds to life, including concerts, games, kart races, dance contests, and avatar competitions.
Additionally, I filmed and broadcasted the events daily on SXSW’s YouTube channel, amplifying the reach of the festival and bringing its energy to a global audience.
Credits
Project: SXSW Immersive Worlds (2021, 2022, 2023)
Format: Immersive Virtual Worlds with Live Broadcasts
Platform: VRChat
Duration: 1 week (Each Year)
Dates: March 2021, March 2022, March 2023
Core Team
- Artistic Directors: Vincent Masson (2021 Edition), Lucas Butel & Maud Clavier (2022/2023 Editions)
- Production: VRROOM
- Producer: Louis Cacciuttolo
- Production Manager: Maud Clavier
- 3D Environment Design: Lapo Germasi – Victor Pukhov – Giovanni Guerreta
- Avatar design: Lucas Buttel
- Technical development: Antony Vitillo – Fabio Giovanni
- Camera & broadcast operator: Georgy Molodtsov
Technology:
- Unity Pipeline
Partners and Sponsors:
- Volkswagen (sponsor – product placement)
- Chronicles magazine
- Fluf